Dan & Dave | Remember the Dan & Dave Reebok campaign? This is the story of how two unknown track stars and a $30 million ad campaign took the country by storm...
THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com
I Love The 90's - Who remembers these Dan vs Dave Reebok... | Facebook
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
The Trials of Dan and Dave - 99% Invisible
Dan vs Dave - YouTube
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
109 Decathlete Dave Johnson Photos and Premium High Res Pictures - Getty Images
Olympic Decathlon Champion Bryan Clay Falters at Trials - The New York Times
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Vintage Reebok Dan vs Dave
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune
109 Decathlete Dave Johnson Photos and Premium High Res Pictures - Getty Images
The Trials of Dan and Dave - 99% Invisible
Where are they now: Dan and Dave - Sports Illustrated
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
Reebok Commercials - Dan and Dave - 1992 - YouTube
Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave - The Washington Post
Dave Johnson | National Speakers Bureau
In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
US Olympic decathlete and half of the Reebok "Dave and Dan… | Flickr
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
